Top Gaming Brands Sponsoring Streamers This Year
In 2025, the gaming industry continues to thrive, with top brands investing in streamer partnerships to enhance their reach and engagement. Here's a look at some of the leading gaming brands actively sponsoring streamers this year:
1. Corsair
Corsair has expanded its presence in the gaming community by appointing Alexia "Lexi" Brown, a Northwood Esports competitor and content creator, as a brand ambassador. Brown's role includes product launches, modeling new gaming equipment, and collaborations with Corsair, highlighting the brand's commitment to supporting emerging talent in the esports and content creation space. Midland Daily News
2. Razer
Razer continues to be a prominent name in gaming peripherals, offering a variety of devices tailored for content creators. Their lineup includes the Razer Kiyo Pro Ultra webcam, Seiren V3 Chroma microphone, and the Stream Controller X, among others. Through initiatives like #RazerStreamer, the brand supports emerging streamers by providing high-quality equipment and fostering community engagement. GamesRadar+
3. Adidas
Adidas has strengthened its involvement in esports by partnering with organizations like 100 Thieves, launching exclusive merchandise lines. The brand's approach emphasizes the entertainment aspect of esports, aligning with the growing trend of fashion and lifestyle integration within the gaming community. Esports Charts
4. Monster Energy
Monster Energy remains a dominant force in esports sponsorships, partnering with numerous tournaments across various games. Their extensive involvement ensures high visibility and engagement within the gaming community, making them a key player in supporting competitive gaming events. Australian Esports Association
5. Mastercard
Mastercard has deepened its commitment to esports by extending its partnership with Riot Games, sponsoring major events like the League of Legends World Championship and the Mid-Season Invitational. Additionally, the launch of the Mastercard Gamer Academy demonstrates their dedication to nurturing emerging talent and fostering growth within the esports ecosystem. Australian Esports Association
These partnerships highlight the increasing recognition of streamers and content creators as influential figures in the gaming industry. By aligning with top brands, streamers can enhance their visibility and credibility, paving the way for more opportunities and collaborations in the future.