Hey everyone! Whether you’re hoping to land sponsorships or just looking to grow your Twitch channel, how you pitch yourself to brands can make a big difference. It’s not just about snagging a brand deal—it’s about building your reputation as a streamer and finding new ways to grow. Here are seven common mistakes you might be making and how to fix them.
1. Forgetting to Personalize Your Pitch
The Mistake: Sending the same generic pitch to every brand.
The Fix: Tailor your message for each brand. Talk about why their game or product would resonate with your audience and how you’d showcase it in a way that’s fun and engaging. Even if you don’t land a deal right away, brands remember who took the time to care.
2. Not Showing Your Value
The Mistake: Focusing only on what you want (like free gear or money) and forgetting to show how you can help the brand.
The Fix: Highlight your stream’s strengths—like your unique style, the energy you bring, or how engaged your community is. Even if you’re not working with a brand yet, learning to show your value will also help you grow your stream and attract viewers.
3. Being Too Formal (Or Too Casual)
The Mistake: Sounding like a corporate robot or a buddy from Discord DMs.
The Fix: Find a balance! Use clear, professional language, but let your personality come through. This skill also helps with streaming in general—being professional yet relatable helps you connect with your audience.
4. Ignoring the Brand’s Goals
The Mistake: Only talking about your stream and forgetting about the brand’s needs.
The Fix: Brands usually have clear goals, like promoting a game launch or building hype around an update. Showing that you understand their goals makes you a better partner—and helps you think like a creator who’s focused on collaboration, not just content.
5. Sending Overwhelming Walls of Text
The Mistake: Writing an essay nobody wants to read.
The Fix: Keep your pitch concise and easy to read. Bullet points for your key stats and ideas work well. This skill also helps with growing your stream—being clear and direct is a plus in everything you do.
6. Not Following Up
The Mistake: Sending one email and then never checking back.
The Fix: A polite follow-up after a week shows that you’re serious, organized, and reliable. That kind of professionalism is great for landing brand deals—and for growing your network and community overall.
7. Not Having a Media Kit
The Mistake: Making the brand do all the work to figure out who you are.
The Fix: A simple media kit with your bio, stats, and past collaborations makes you look pro. But even beyond brand deals, having this info handy helps you understand what makes your channel special—so you can keep growing and improving.
Final Thoughts
Avoiding these mistakes isn’t just about sponsorships—it’s about building your reputation, connecting with the right people, and growing as a streamer. The more you learn to present yourself confidently and clearly, the more you’ll stand out both to brands and to viewers.
Happy streaming, and here’s to making 2025 your best year yet!
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