The Borderlands franchise has always had a thing for chaos, loot, and sassy one-liners, and with Borderlands 4, Gearbox promised even wilder adventures and more guns than you could count in a lifetime. Fans dove in, expecting bigger vistas, stranger weapons, and new vaults swarming with enemies who want your loot almost as much as Handsome Jack used to.
But here’s the twist everyone’s talking about: Take-Two, publisher of the game, is keeping quiet about Borderlands 4’s sales figures. While Red Dead Redemption 2 and other blockbusters get their time in the spotlight, Borderlands 4 is stuck waiting for its victory parade. According to CEO Strauss Zelnick, launch numbers have been “softer” than expected. That means the game’s initial splash wasn’t as epic as previous entries, and updates about its commercial performance just haven’t materialized yet.
Does that mean the Borderlands magic is fading? Not necessarily. The game’s community remains loyal, and updates continue to roll out, packed with new events, loot, and expansion packs that keep vault hunters hustling across Pandora. Fan chatter online is nonstop, and some players say Gearbox has already teased fresh content for next season.
So for now, Borderlands 4 is a bit of a mystery in the sales department, but true fans know that what really matters is the wild ride—and there’s still plenty of loot waiting in Pandora’s vaults.
